Wilcox Newsroom Article

Wilcox Fresh welcomes new CEO

Wilcox Fresh acquires Southwind Farms

06/03/2024 - <p>Rexburg, Idaho-based Wilcox Fresh announced the acquisition of Heyburn, Idaho-based Southwind Farms in a news release. In 2023, Wilcox Fresh will celebrate its 75th anniversary, according to the r...Read more

A Heritage of Honor and Courage

11/10/2017 - To live in the United States of America is a blessing. The sacrifice that so many have made, to ensure our freedoms still exist, is one to be revered. This country is worth preserving for future gene...Read more

Warehouse upgrade finally complete

10/25/2017 - The complete remodel has finally wrapped up at Wilcox Fresh. This will allow us to produce a better quality product at a faster throughput. Some of the new equipment installed includes new sizers ...Read more

Rexburg, ID - Floyd Wilcox & Sons Inc. dba Wilcox Fresh is excited to announce and welcome Justin Reynolds as the company’s new CEO. Reynolds has been involved in Idaho agriculture for 15 years in everything from labor and production roles to financial services and management leadership positions. Prior to joining Wilcox Fresh, Justin served as the Chief Financial Officer for a specialized chip potato company headquartered in Idaho with operations in several other states. Before his career in the chip industry, Justin worked in agriculture specific financial services with Northwest Farm Credit Services. In his time with Farm Credit, Justin worked in roles ranging from direct customer relationship management focused on row crops and cattle, to underwriting of large syndicated financing packages for projects such as vineyards, commercial crab fishing vessels, and vertically integrated agribusiness processing facilities, as well as training and treasury management roles. Justin completed his undergraduate degree at Brigham Young University – Idaho, and his MBA at Northwest Nazarene University in Nampa, Idaho. Originally from Cody, Wyoming, Justin now resides in Pocatello, Idaho with his wife, Nicole, and their three children. As the new CEO, Justin will be working closely with the owners and executive team to build synergy across the various divisions and departments of the family business drawing from the experience and expertise of many industry veterans within the company. Justin will be responsible for seeking out new opportunities for growth and partnerships as the company continues pushing forward. “We are excited to bring Justin into our Wilcox family, his presence will help ensure the continuity and cohesion of our business as we grow into the next generation” said company President Lynn Wilcox.

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